Hi I'm Joël, product design leader and manager
20 years in design.
The last ten: building and running design teams in complex B2B and B2C products.
Hands-on enough to review the work.
Senior enough to know when not to.
Some works
Integration catalog
Contentsquare
Boost usage and retention with a merged and enhanced catalog of integrations.
Analysis Setup Navigation
Contentsquare
The navigation problem Data Connect exposed, and the decision made to ship without fixing it.
Seamless data export
Contentsquare
Bring Contentsquare behavourial data in the client ecosystem with a new feature.
Some readings
AI just called design bluff
Hiding behind the interface 🫣
How to make Claude Code follow your design system in Figma
Four Skills, Four Rules
How The Heck Does Shazam Work?
I ❤️ Shazam
How The Heck Do QR Codes Work?
How do they work so reliably?
How I turned competitor analysis into a single prompt
Mobbin MCP + Figma Console MCP + Claude Code vs. the copy-paste loop